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By RODNEY BOSCH TIMES STAFF WRITER
For years Patrick Bock Traveled
with Renaissance Fairs selling
international foods and coffee
drinks to Elizabethan revelers.
Today he is a merchant in another
realm altogether-cyberspace.
Bock, 39,opened California Coffee
Roasters in Moorpark this and year
and launched an accompanying Internet
site to offer fresh roasted coffee
beans to the growing online masses.
The entrepreneurial switch from the
Shakespearean to the futuristic came
about after Bock decided that 15 years
on the Renaissance Circuit was enough.
"I used to generate enough money
from the Los Angeles and San Francisco
fairs to be quite happy," he said "But I
wanted to see what else is available in
the retail sector."
Located on High Street, the
brick-and-mortar version of California
Coffee Roasters is part espresso bar, part
coffee company. Bock concocts a number of
hot and cold blended drinks, such as
Mocha Madness, Black Forest and French
Kiss.
While he competes for local business
with a few other coffee bars in Moorpark,
Bock's primary focus is to carve out a
wholesale niche through sales in the
burgeoning Internet market.
"The Web site provides a lot of
exposure" he said. "Amazingly, a lot of
my business is coming out of the east
coast. I have ordering coffee from
New Hampshire, New York and Maine.
There is no way I would ever
have the type of advertising budget
needed to reach those areas."
Bock offers an array of regular and
decaffeinated gourmet coffee beans.
Among them are custom espresso blends,
French Roast, Brazilian Santos,
Colombian, Tanzania Peaberry, Golden
Sumatra and Kenya AA.
Individuals can purchases the coffee
at the same wholesale prices offered to
other businesses.
Bock imports green beans from
various coffee-growing regions around
the globe and roasts them on site in
Moorpark. His stainless steel and brass
roaster is something like a $20,000 high
tech clothes dryer.
The beans are placed in a rotating
drum. Which heats from 390 to 450
degrees, depending on the desired roast.
The roasting takes about 10 to 15
minutes, followed by a brief cooling
period in another rotating drum.
"I roast all my coffee to order," he
said, "I don't have it sitting around in
bags or barrels for weeks at a time. I
get an order (then) I roast and ship it
out the same day."
Details
California Coffee Roasters
111 B Poindexter Ave, Moorpark, CA
Call (805)553-0930 0r (877)543-1110
Coffee Beans of many types can be
purchased online at
http://freshcoffee.net
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